Grand Cru Custom Crush in Windsor

By Lyle W. Norton on April 29, 2018

At its core, Grand Cru Custom Crush is a great idea, one that reflects modern-day business and lifestyle trends. Founded by Robert and Erin Morris and Todd and Erin Gottula, the wine production co-op provides state-of-the-art technology and production equipment as well as individualized tasting rooms to be shared by small, boutique winemakers. The concept itself is clean and efficient and opens doors for producers who work under the premise that “less is better” to pursue their passion and connect with the consumer.

Grand Cru projects that, in 2018, 25,000 cases will be produced by a baker’s dozen local winemakers who are current members.

As we toured the production facilities, Morris and Erin Brooks (Gottula) discussed the attention to detail that would accommodate multiple winemakers and reduce common problems. By providing the best crush equipment, a variety of small fermentation tanks, barrel rooms and an on-site lab, all designed to match the needs of their “target client production,” the Grand Cru Custom Crush plan optimizes success and sustainability. READ FULL ARTICLE